Assistant, Experience

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD:

Merchandise and commerce are becoming part of the fabric of music culture. For artists, it's a way to further express their brand. For fans, it's another pathway to connecting with an artist and the culture they represent.
Famehouse, UMG’s US eCommerce division, is seeking an Assistant, Experience & Site Merchandising to support the execution of front-end customer experience initiatives. This role is a foundational entry point into eCommerce and site merchandising, with opportunities to develop analytical, merchandising, and cross-functional collaboration skills.
This role will work closely with the Experience & Site Merchandising lead and collaborate with cross-functional partners across UMG (Audience, Paid Media, Consumer Marketing, Data & Analytics, etc.). The Assistant will focus on supporting day-to-day site merchandising execution, reporting, and campaign coordination.
The ideal candidate is detail-oriented, organized, curious, and excited to grow within eCommerce.

How You’ll CREATE:

Front-End Experience & Site Merchandising Support
Assist in updating and maintaining product placements, collections, and homepage merchandising.
Support the execution of upsell and cross-sell tactics.
Help build and QA evergreen categories (e.g., Best Sellers, New Arrivals) and curated collections.
Ensure products, promotions, and site updates are accurate and aligned with campaign timelines.
Campaign & Promotion Execution
Support the setup and coordination of promotional campaigns tied to music and merch releases.
Assist in executing seasonal and evergreen campaigns (e.g., holidays, anniversaries).
Help implement promotional tools (e.g., discount codes, gift-with-purchase offers, free shipping).
Coordinate with cross-functional teams to ensure timely campaign launches.
Customer Acquisition & Retention Support
Assist with the execution of lead generation initiatives (e.g., early access sign-ups, sweepstakes).
Support segmentation and targeting efforts in partnership with Audience and Paid Media teams.
Help maintain and QA triggered email flows and customer journeys.
Contribute to retention initiatives like personalized product recommendations.
Performance Tracking & Reporting
Performance Tracking & Reporting
Pull weekly and campaign-level performance reports.
Support analysis of sales trends and customer behavior.
Help compile reports for labels and rights owners.
Monitor customer feedback and flag insights to the team.

Bring Your VIBE:


1–2 years of relevant professional experience (internships included)
Bachelor’s degree or equivalent hands-on experience
Demonstrated ability to work in a professional, deadline-driven environment
Strong organizational skills and attention to detail
Clear communicator (verbal and written)
Curious and eager to learn in a fast-paced environment
Basic understanding of analytics (e.g., Google Analytics)
Comfortable working with data and spreadsheets
Passionate about music and interested in fan culture
Strong time management skills and the ability to manage multiple tasks
Positive attitude and team-first mindset
A Plus, But Not Required:
Experience with Shopify or other e-commerce platforms
Familiarity with email marketing or CRM tools
Interest in UX or consumer behavior
Basic design skills (e.g., Photoshop, Canva)