Asteria Theatre Marketing

FLSA Status:

United States of America (Non-Exempt)

SECTION I - OUR VALUES CULTIVATE OUR VISION AND CULTURE

At CMU, we believe in acting from a foundation of goodwill. This belief gives us the courage to form meaningful relationships, embark on joint endeavors and take risks in the pursuit of new possibilities. It’s this courage that enables the Mavily to explore new ways of thinking and doing, knowing that there is no perfect solution, no perfect idea.

From this place of humility and courage, we’ve built a culture of resilience. We invest in the future by continuously adapting to change, overcoming challenges, and seizing new opportunities. We recognize that change is constant, and our resilience allows us to embrace it with confidence. Endless curiosity drives us to approach the unexpected as if it were expected, seeing opportunities for discovery and renewal in every challenge. In this community rooted in love and dignity, curiosity thrives, leading to endless opportunities for growth and advancement.

Inspired by the soul of the West—the spirit that our region embodies—we emerge as a force for positive change, harnessing our collective power to build a Human Scale University that reflects our values and brings to life our shared vision of the world we aspire to create.

Colorado Mesa University Core Values
Love - Extending oneself for nurturing the growth of self and others
Dignity - Respecting the intrinsic value of each person and believing that others act from a foundation of goodwill
Courage - Taking risks in the pursuit of new possibilities
Humility - Suspending one’s ego and pride to recognize that no idea is perfect and being open to the input of others
Resiliency - Investing in the future by adapting to changes, overcoming challenges and pursuing Opportunity
Curiosity - Cultivating awe and exploring the unknown
Power - The strength to act collaboratively with individual agency to achieve our goals

JOB DESCRIPTION

Core Responsibilities

Social Media Management

Act as the primary manager for Asteria Theatre Facebook and Instagram accountsAssist with planning, drafting, scheduling, and posting content across platforms including Instagram, Facebook, and YouTube.Help maintain a consistent brand voice and visual identityMonitor comments, messages, and audience engagementShare event information and assist with promotional campaignsKeep on top of notifications and share posts from CMU Stages and rental events that are tagged.Tag and collaborate with CMU Stages as well as other appropriate stakeholders such as the Hotel Maverick.Attend CMU social media manager meetings and collaborate with that team.Content Creation

Capture photos and short-form videos during performances, rehearsals, campus activities, and events. Requires independent initiative to be present at the Asteria during the day on a regular basis to seek out creative content. Also requires attendance at key evening and weekend events.Edit video clips, reels, and promotional graphics for social media and digital advertisingAssist with behind-the-scenes storytelling and artist highlightsHelp brainstorm creative campaign ideas and audience engagement concepts.Develop new content for each platform showcasing brand personality and staying on top of trends.Event & Promotional Support

Assist with event setup, promotional tables, and audience engagement activitiesProvide social media coverage during events and performancesHelp distribute marketing materials across campus and the communitySupport season announcements, special events, donor receptions, and membership activitiesAnalytics & Research

Monitor engagement metrics and assist with reportingResearch trends, audience behavior, and comparable venue marketing strategiesHelp evaluate campaign effectiveness and identify growth opportunitiesAdministrative Support

Assist with organizing marketing assets and maintaining photo/video librariesHelp update calendars, spreadsheets, and promotional timelinesProvide general office and administrative support as neededAttend production meetings if aligned with class scheduleArchive all assets createdPreferred Qualifications

Interest in marketing, communications, arts administration, design, media production, or related fieldsFamiliarity with social media platforms and trendsExperience with Canva, Adobe Creative Suite, CapCut, or similar creative software preferredPhotography and/or video editing experience preferredStrong written and verbal communication skillsOrganized, dependable, and able to work independentlyComfortable working evenings or weekends during events when neededCreative thinker and comfortable interacting with the public/initiating participationLearning Opportunities

Entertainment and venue marketingSocial media strategyLive event promotionGraphic design and digital content creationAudience engagement and analyticsArts administration and professional communicationReasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

DISCLAIMER - This position description is only a summary of the typical functions of this seat, and not an exhaustive list of all responsibilities and areas of accountability.

HOW TO APPLY: Applicants will be asked to complete an online application by creating a profile and then providing personal and demographic information. In addition, please be prepared to upload a:

Cover letter (Optional)Resume