Business Development Manager - Drums and Percussion

About the Role

We are looking for a highly driven and commercially minded Business Development Manager to grow our dealer network and accelerate sales of our current, and new, drum and percussion instrument and accessory brands across the United States. Reporting to senior leadership, you will be the primary point of contact to support our District Sales Managers and key music retail partners from independent drum shops to national chains and e-commerce channels.

This is a field-facing role that combines strategic planning with hands-on sales activity. You will manage relationships and develop business with national accounts and leading independent percussion stores. You will identify new opportunities, convert prospects and work closely with our marketing and product teams to ensure our brands are positioned and presented to their full potential in the US market.

Key Responsibilities

Sales & Dealer Development

• Manage and grow existing dealer accounts, driving sell-through and increase order frequency

and overall revenues

• Manage national accounts and strengthen relationships with key decision makers

• Identify, prospect, and onboard new music retail stores across the US

• Work with management to develop and execute territory sales plans with clear revenue targets and

KPIs

• Conduct regular in-store visits, product demonstrations, and training sessions with store teams

and district sales managers

• Negotiate trading terms and promotional agreements with key retail partners

Brand & Market Development

• Act as a brand ambassador for our drum and percussion instrument and accessories portfolio

• Deliver product and keynote addresses at stores, tradeshows and conferences

• Gather and relay market intelligence on competitor activity, pricing, and emerging trends

• Collaborate with marketing on dealer-facing campaigns, trade show participation and overall brand

direction

• Identify opportunities to place product with key artists, educators, and drum clinicians to

support brand visibility

Reporting & Administration

• Maintain accurate records of dealer contacts, sales activity, and pipeline management in CRM

• Provide regular forecasting and territory performance reports to senior management

• Manage travel and expenses within agreed budgets

What We’re Looking For

Essential

• 3+ years of B2B sales and business development experience, ideally within the music products

industry

• Proven track record of building and successfully managing dealer partnerships to achieve mutual

success and alignment

• Strong understanding of the US music retail landscape — independent stores, chains, and online

channels

• Excellent communication, negotiation, and relationship-building skills

• Self-motivated with the ability to manage a territory independently and hit targets

• Comfortable with regular travel (up to 8 days per month)

• Ability to write and perform public speaking sessions with ease and effectiveness

• Proficiency with CRM platforms and Microsoft Office suite, specifically Microsoft Excel and

PowerPoint

Highly Desirable

• Genuine passion for drums and percussion — playing experience is a significant plus

• Existing relationships within the drum retail or accessories market

• Experience working with international brands or multi-line distributors

• Familiarity with trade shows such as NAMM

What We Offer

• Competitive salary with 401k and benefits

• Expense account and travel allowance

• Product allowance and staff pricing

• Opportunity to represent respected, growing brands in a dynamic market

• Collaborative team environment with direct access to senior leadership

Location & Travel

This role is based in the United States. Candidates may be home-based with regular travel required across the USA and regular visits to head office in St. Louis. Attendance at national trade shows and company meetings is expected throughout the year.

How to Apply

Please send your resume and a brief cover letter outlining your relevant experience and why you’re excited about this opportunity to Melissa Henderson – [email protected]

We look forward to hearing from you.