CD Baby is hiring: Content Marketing Manager in City of Syracuse

We help millions of creators, rights holders and their partners to manage their music as a business and get paid fairly for their work. We service over 20 million music assets across North America, Europe, South America, Africa, Asia, and Australia, including some of the most well-known songs in popular music.CD Baby, “by artists for artists”. We are the world’s largest digital distribution platform for independent artists. CD Baby is owned and operated by Downtown Music Holdings.Are you passionate about music and seeking an opportunity to work in an industry where your passion and career can be one in the same? This role is essential in building our brand presence, driving engagement, educating artists and songwriters and prospects, and supporting our marketing initiatives through content that is relevant, timely and valuable for our community.What you'll be doing:Develop and maintain an editorial calendar aligned with independent artists' needs and business objectivesWrite engaging blog posts, articles, and guides covering music industry topics, distribution strategies, and marketing tipsCreate educational resources including tutorials, webinars, and how-to contentCollaborate with the team to develop email marketing campaigns that nurture artist relationships and drive engagement and retentionContribute to social media strategy and content planning across platformsSupport video content initiatives, including scripting and creative directionMaintain channel relevancy by assessing/updating/archiving legacy contentDevelop strategies to grow engaged audience base across all content channels through SEO-optimized content and community engagementTrack and analyze content performance metricsGenerate regular reports on KPIs including engagement, conversion, and audience growthMust-Haves / Requirements:3+ years of content marketing experience, preferably in music or entertainmentStrong understanding of the independent music landscape and artist needsExcellent writing and editing skills with attention to detailExperience with SEO, content management systems, and analytics toolsProven track record of growing audience engagement through contentStrong project management skills and ability to meet deadlinesFamiliarity with email marketing platforms and social media management toolsUnderstanding of content marketing automation and CMS platformsFinal NotesIf you are a recruiter, please do not contact us with candidates for this position unless we have engaged with you to do so.