Content Creator / Junior Paid Media Specialist (AI + Short-Form Content)

This role is ideal for someone who is creative, understands social media trends, and has some experience with paid ads — especially someone who can connect with musicians and turn content into performance. Responsibilities • Create and edit short-form video content for: • TikTok • Instagram Reels • YouTube Shorts • Film content in-store (products, instruments, trends, customer interactions) • Create engaging content around musical instruments: • Demos, trends, educational clips, or entertaining formats • Assist in managing and optimizing paid ad campaigns across: • Meta Ads (Facebook / Instagram) • TikTok Ads • Google Ads (basic exposure is a plus) • Help develop ad creatives (videos, hooks, captions, copy) • Support retargeting campaigns (website visitors, video viewers, engagement audiences) • Use AI tools (ChatGPT, CapCut, Midjourney, etc.) Requirements • 1–3 years experience in: • Content creation, social media, or digital marketing • Some hands-on experience with paid ads: • Meta Ads (required) • TikTok Ads or Google Ads (preferred) • Strong understanding of short-form content (TikTok/Reels/Shorts) • Video editing skills (CapCut, Premiere, Final Cut, etc.) • Basic understanding of: • Ad creatives and hooks • Conversion-focused content • Familiar with AI tools (or eager to learn quickly) • Organized, proactive, and performance-driven • Passion for music is required; familiarity with musical instruments or ability to create content around them is a strong plus Work Location • In-person preferred (Downtown Los Angeles)