Content Marketing Manager​/k | time off | Training

If you‘re excited by the idea of helping great independent artists make a living doing what they love, then CD Baby is the place for you. This role can be based in In this role, you‘ll develop and execute content strategies that educate, inspire, and empower independent artists to succeed in today‘s music industry. This role is essential in building our brand presence, driving engagement, educating artists and songwriters and prospects, and supporting our marketing initiatives through content that is relevant, timely and valuable for our community. What you‘ll be doing: Develop and maintain an editorial calendar aligned with independent artists‘ needs and business objectives Write engaging blog posts, articles, and guides covering music industry topics, distribution strategies, and marketing tips Create educational resources including tutorials, webinars, and how-to content Collaborate with the team to develop email marketing campaigns that nurture artist relationships and drive engagement and retention Contribute to social media strategy and content planning across platforms Support video content initiatives, including scripting and creative direction Maintains channel relevancy by assessing/updating/archiving legacy content Develop strategies to grow engaged audience base across all content channels through SEO-optimized content and community engagement Track and analyze content performance metrics Generate regular reports on KPIs including engagement, conversion, and audience growth Must-Haves / Requirements: 3+ years of content marketing experience, preferably in music or entertainment Strong understanding of the independent music landscape and artist needs Excellent writing and editing skills with attention to detail