CRM & Fan Engagement Manager

OverviewThis role is responsible for the execution and coordination of email and SMS marketing across our artist roster. You’ll build campaigns, manage fan data, and help ensure our direct to fan systems are working effectively across teams.You’ll work directly with the VP of Digital and collaborate closely with executive leadership. This is a hands-on role for someone who can operate inside CRM platforms while contributing to broader marketing conversations and company-wide initiatives.What You’ll Do Direct to Fan Marketing (Core Responsibility)Build and execute email and SMS campaigns across multiple artists using platforms like Klaviyo and LayloWrite and improve campaign copy, including subject lines, SMS messaging, and call to actionCoordinate with artist teams to ensure consistent monthly campaign execution across the rosterSupport release campaigns, tour announcements, merch drops, and fan engagement initiativesAudience & Data ManagementBuild and manage audience segmentation across CRM platformsMaintain list health, including data imports, exports, suppression, and subscriber qualityEnsure proper data capture and organization across platforms and touringIdentify gaps in data collection and recommend improvementsLifecycle & Campaign OptimizationSupport lifecycle marketing efforts across engagement and retention campaignsOptimize campaigns for performance, including open rates, click-through rates, and conversionsContinuously refine messaging and targeting based on performance and audience behaviorReporting & InsightsBuild and deliver campaign reports for internal teams and executive leadershipTranslate performance data into clear takeaways and practical recommendationsTrack trends across campaigns and identify opportunities to improve resultsCross-Team CoordinationWork across artist teams to ensure campaigns are executed consistently and on timeSupport marketing initiatives across the company, including release planning and campaign rolloutsAssist with onboarding new artists into internal systems and marketing workflowsResearch & Marketing SupportResearch new tools, platforms, and technology relevant to digital marketing and fan engagementSupport marketing and strategy initiatives led by the VP of Digital and executive teamContribute to artist pitches and internal planning with research and insightsWhat Success Looks LikeConsistent and reliable execution of email and SMS campaigns across the rosterGrowth in high-quality email and SMS subscriber basesStrong campaign ideas that improve engagement and fan responseClear, useful reporting that helps guide decisionsWhat We’re Looking For2 to 4 years of experience in digital marketing, CRM, or direct to consumer marketingHands-on experience with email and SMS platforms (Klaviyo, Laylo, or similar)Strong understanding of audience segmentation and campaign executionAbility to manage multiple campaigns and priorities across different teamsClear and effective communication skills, both written and verbalStrong attention to detail and reliability in executionAbility to interpret data and apply it to improve future campaignsTools & Platforms RequiredKlaviyoLayloSet.liveMeta Business SuiteNice to HaveTone Den, Feature.fmSpotify for Artists, ChartmetricShopifyGeneralGoogle Sheets / ExcelEmail clients, cloud storage (Drive, Dropbox), and standard office toolsWorking StyleFully remote (U.S. only)High energyModerate pace with occasional busy periods around new signings and major releasesModerately guided onboarding with increasing independence over timeHigh exposure to leadership with opportunities to contribute to broader marketing conversations#J-18808-Ljbffr

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