CRM Marketing Manager

This is a new role created to bring allHal Leonard CRM efforts under one dedicated owner. You will become the main driver of our B2B, B2C and B2E CRM initiatives, owning the roadmap, KPIs, campaign execution, automation, and experimentation. Key Responsibilities Build and execute CRM strategy for the US and EU markets Own CRM KPIs, reporting and performance improvements Launch and optimize campaigns across email, push, in-web and other CRM channels Improve activation, retention, conversion and win-back metrics Manage CRM backlog, prioritize hypotheses and run A/B tests Coordinate campaign creation with copywriters, designers and internal teams Build and update landing pages, product pages and campaign assets Work with HubSpot, Bloomreach, Dotdigital and other CRM/CDP tools Introduce automation and AI-driven workflows Improve audience segmentation, trigger chains and contact management Required Experience 3+ years of experience in CRM marketing Hands-on experience with CRM and CDP platforms (preferably HubSpot, Bloomreach and Dotdigital) Strong understanding of lifecycle campaigns, segmentation and trigger-based communications Experience with push notifications, in-web alerts, WhatsApp or similar channels Experience working cross-functionally with marketing, product, editorial, sales and design teams Strong analytical skills and experience running A/B tests Experience with localisation and international campaigns Upper-Intermediate English or higher HTML knowledge is a plus Muse Group Empowers Music Makers We create the world's most popular apps for playing, recording and composing music. Through our innovative learning tools, expansive music catalogs and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day. Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul and Boston to Berlin.