About the position If you have a passion for storytelling through visuals, love working with gear, and are excited about creating content that musicians and audio pros actually care about — this might be the perfect gig for you.\nWe’re looking for a data-driven marketer who lives at the intersection of content, customer experience, and retention strategy. Responsibilities Design and execute email and SMS marketing campaigns — from segmentation and copy to deployment and A/B testing — that drive engagement and repeat purchase behavior.Lead website merchandising strategy around product launches and seasonal moments, ensuring homepage, landing pages, and promotional placements are compelling and conversion focused.Own and continuously optimize our CRM systems, improving audience segmentation, automation workflows, and customer journey logic to deliver the right message at the right time.Build and share regular KPI reports that surface actionable insights across channels — open rates, conversion, CLV, purchase frequency — and use them to sharpen strategy.Develop targeted lifecycle campaigns aimed at increasing purchase frequency and growing Customer Lifetime Value across key customer segments.Maintain a dynamic content calendar rooted in trend research, competitive analysis, and seasonal opportunity — always thinking one step ahead.Partner with Purchasing and Creative teams to develop content that’s not just on-brand, but genuinely relevant and thumb-stopping for our audience.Develop and execute an SEO-informed content strategy — including blog posts, landing pages, and on-page optimizations — to drive organic traffic and support long-term discoverability.Manage organic social media channels by publishing campaigns, maintaining a consistent posting cadence, and handling light community engagement to keep our audience active and connected.Requirements Whether you’re pulling insights out of a buyer about what’s new in the catalog or bonding over gear, you know how to make people open up and turn those conversations into marketing gold.You’re a natural cross-functional partner — buying, creative, and digital teams all feel like collaborators, not obstacles.You’re a self-starter who thrives in a fast-moving environment, owning projects end-to-end with a bias for action.Nice-to-haves
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