Digital Content Specialist

We are UMG, the Universal Music Group. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. Ideate, Test, Shoot & Edit high-level engaging short-form content.Shoot and edit mobile-native short-form content (TikTok, Reels, Shorts) optimized for speed and virality.Create proposed shot lists for shoots with the ability to pitch ideas to the team, management, and the artist.Ability to tap into wider creative worlds with Creative & Digital leads, to build out compelling story-telling through content.Ideate, test, and execute short-form viral concepts aligned with artist voice and cultural trends.Translate cultural moments, and trending formats into content that authentically represents the artist.Build and maintain strong relationships with internal and external stakeholders.Work cross-functionally with internal teams (Creative, Marketing, Digital) to align content with strategic goals.Ensure all content is artist-appropriate, culturally relevant, creatively excellent, and optimized for each platform.Stay connected to the wider creative landscape, bringing in new talent, ideas, and formats.Ensure that content assets are organized and archived in the internal systems.Capability to shoot with both a DSLR and an iPhone depending on the nature of the contentOther duties and responsibilities as assigned Proven track record of creating highly engaging short-form content across TikTok, Reels, and Shorts measured by vitality or high engagement rates.Hands-on editing ability in mobile apps (CapCut, Edits, Splice) in addition to Adobe Suite.Strong instincts for cultural timing, humor, and trends that spark conversation online.Passion for music, pop culture, and visual storytelling.Experience in content production, commissioning within music, media, or culture.Experience managing creatives and multiple projects simultaneously.Strong organizational skills and meticulous attention to detail.Confidence in managing production budgets and timelines.Deep knowledge of all social platforms and an understanding of how content performs across them.A collaborative, team-first mindset with a solutions-driven approach.Ability to creatively interpret briefs and oversee execution to a high standard.Working knowledge of Adobe Suite.Awareness of lighting, framing, and composition in video and photography.Willingness to travel and work evenings/weekends as needed for shoots. Here are some of the ways we support you along the way (and just a few of the benefits we offer):