Digital Marketing Director

This role acts as the digital lead for a designated artist roster, leading all facets of digital marketing for each project including but not limited to the creation and execution of digital marketing plans, content-first social strategy, pre-release and release planning, audience development, fan engagement, digital advertising, and more. • Develop scalable creator and influencer strategies to drive cultural relevance, discovery, and measurable growth. • Lead content strategy across social, web, and digital campaigns, ensuring cohesive storytelling and alignment with artist brand identity. • Partner with Media Planner to develop and execute high-impact paid media strategies, optimizing targeting, creative, and channel mix. Insights & Performance • Own digital performance metrics and KPIs, using data-driven insights to optimize strategies, improve efficiency, and maximize ROI.

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