Digital Marketing Strategist

Spirit Music is seeking a proactive and creative Digital Marketing Strategist, to lead and elevate digital strategy initiatives for our song catalog and songwriter roster. Own digital marketing strategy for priority publishing works and recording catalog, frontline releases, and songwriter initiatives, turning business goals into clear, actionable campaign plans.Partner with internal stakeholders across Sync, A &R, and Digital Licensing to align marketing priorities and ensure campaigns support each lane of the business.Identify opportunities to amplify wins across catalog, new releases, and partnerships, and package them into repeatable marketing programs. Manage a cohesive content calendar spanning company brands, social channels, website, email and playlist touchpoints.Write, edit, and publish engaging social media, website, and blog content that tells the story our catalog, writers and key moments.Oversee ongoing website maintenance, ensuring SEO-optimized content ensuring key cuts, and priority campaigns are surfaced effectively.Create and update roster sheets, one sheets and link assets that support creative, sync and business development needs.Support targeted email marketing campaigns to elevate catalog awareness and provide marketing support to internal teams. Partner closely with Sync and Digital teams to support pitches and campaigns through digital storytelling, sizzle content, and campaign recaps.Develop catalog first initiatives and playlists that highlight key songs, moments, and themes across the roster.Share performance highlights, marketing wins, and new opportunities with Sync, A and R, and Digital Licensing to keep the entire team informed and aligned. 3-5 years of experience in music marketing, digital strategy, or closely related roles at record label, music publisher, artist management company, or comparable music industry organizationDirect experience supporting catalog and or artist or songwriter marketing campaigns with examples of ideas you have owned and executed.Strong proficiency in Excel and comfort working with performance reports, campaign data and chart or playlist metrics.Solid understanding of social media marketing, SEO, and email marketing tools.Excellent writing, organizational, and communication skills with an eye for brand voice and visual presentation.Self-motivated team player who thrives in a collaborative, fast-moving environment and can manage multiple priorities with minimal hand holding.