Director, Artist D2C Strategy (Interscope Capitol)

We are UMG, the Universal Music Group. Famehouse, a division of UMG, is the preeminent leader in D2C solutions in music, defining & delivering the industry’s best-in-class service to connect artists with their fans. These strategies will power campaigns for some of the biggest artists in the world and must remain authentic to both the artists and their fans, all while driving toward our collective campaign, label and business goals. How you’ll CREATE: Deliverables (50%) - Lead development & compilation of Strategy Deliverables across the Interscope Capitol roster with input and guidance from core cross-functional team (CFT) members, Bravado, & label stakeholders, with the goal of utilizing & evolving our best practices Develop D2C oriented deliverables for key initiatives such as: New Album Releases Annual Store Planning Catalog Music Tour Campaign Optimizations Strategy Resets Emerging / Breaking Artists Shape the storytelling and narrative of the deliverable with the goal of driving action, in close partnership with the leads for each label/artist Bring together critical Subject Matter Experts (SMEs), ensuring everyone's inputs tie back to the established strategic narrative, as well as campaign goal(s) Present the best possible plan to achieve KPIs, accounting for timeline, inputs, and RO/artist nuances Campaign Adoption (30%) - Consult throughout campaign execution to ensure your CFT has the support and guidance needed to bring the proposed strategy to life and fulfill campaign goals In partnership with FH Insights and Merchandising teams: Provide real-time recommendations based on performance Surface additional opportunities where applicable Ensure both of the above tie back to the core strategy Help escalate potential and/or real time roadblocks hindering our progress towards goal(s) Internal Tools (20%)– Support the ongoing development of our ever-evolving Artist Strategy toolset & best practices Case Studies - Compile high-level snapshots of all critical campaigns across the Interscope Capitol roster to serve as a tool for cross-functional education, as well as reference material for future Artist Strategy deliverables Playbooks – Contribute updates that help continually refine and elevate our best practices as new learnings and trends emerge Market Research – Continually research external market trends & analyze the competitive landscape to further inform our tools, as well as bespoke campaign strategies Work collaboratively and cross-functionally across the Famehouse team, Interscope Capitol, Bravado, and the wider UMG organization. eCommerce, specifically trends and best practices as they apply to the fan to artist relationship.

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