Director, CRM

The Director of CRM will own the strategy, execution, and performance of Guitar Center's customer lifecycle marketing across email, SMS, and push notifications. 5+ years of experience in CRM, lifecycle marketing, or retention marketing, ideally in ecommerce or omnichannel retail Proven track record of driving significant revenue and LTV growth through CRM channels Deep expertise in email, SMS, push, segmentation, personalization, and marketing automation Strong analytical mindset with experience in attribution, incrementality testing, and performance measurement Experience working cross-functionally with ecommerce, merchandising, marketing, and customer service teams Demonstrated success building and leading high-performing teams in fast-paced environmentsExperience with modern CRM/CDP platform s (e.g., Salesforce Marketing Cloud, Braze, Iterable, Segment, etc.) CRM becomes a top-tier revenue and profit driver, with clear, measurable contribution to the business Significant improvement in customer LTV, retention, and repeat purchase behavior Fully integrated omnichannel lifecycle marketing engine across digital, stores, and contact center High-performing team that operates with speed, accountability, and a relentless focus on results A best-in-class CRM program that combines data, creativity, AI-driven automation, and executional excellence This position is eligible to participate in the Guitar Center Company bonus program based on Company performance. If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening.