Jan. 30, 2026

Director, Marketing and Artist Development

Universal Music Group Nashville, Tennessee

We are UMG, the Universal Music Group. We are the world’s leading music company. Other responsibilities as required Bring your VIBE: Must have 5-7+ years of experience in marketing within the music industry, preferably at a major label, including leading a team of 1-2 individuals. Responsibilities • Spearhead the creation and execution of marketing plans that align with the overall vision and strategy for assigned releases, maximizing sales and exposure • Ideate, curate, and execute marketing campaigns for a roster of artists from start to finish • Collaborate with internal departments to shape the narrative for assigned artists and projects • Effectively present ideas, strategies, and data to align and motivate teams towards a common goal • Quantify the success and efficiency of marketing campaigns and strategic initiatives to drive awareness, convert passive fans to superfans, and increase sales & streaming to meet collective goals • Manage and grow relationships with top-level artists, managers, and other partners • Responsible for cultivating a positive work environment and spreading values of respect, clarity, and communication amongst teams and individuals • Drive revenue from recorded music sales, merchandise, ticketing, brand partnerships and sync opportunities • Lead cross-functional teams • Keep up with competitive marketplace and identify new approaches to consumer behavior in an ever-changing world • Problem solve under pressure with consideration of all parties involved • Manage project budgets with oversight across all departments • Build project timelines in collaboration with internal teams based on strategic tentpoles • Serve on the Senior Marketing Core and be responsible for bringing important issues to the room to continually improve processes and initiatives • Lead Marketing Coordinator with clear communication of expectations, encourage assertiveness, and help develop growth opportunities within the roles • Other responsibilities as required Requirements • Must have 5-7+ years of experience in marketing within the music industry, preferably at a major label, including leading a team of 1-2 individuals • Must thrive in a collaborative team environment but be able to take initiative and work independently • Ambitious individual who is a self-starter requiring minimal direction • Must be motivated, creative, innovative, organized, detail-oriented and accustomed to working under tight deadlines • Must have strong computer knowledge of various music applications and comprehensive knowledge of the internet and social media platforms • Must be proficient with using Excel, PowerPoint or Keynote, and comfortable with collaboration and asset management tools like Google Drive, Dropbox, Evernote, Basecamp and the like

Create an account to see the full posting, access our search engine, and more.

TheCreativeLoft is a better way to find jobs. Find out more:

You're just 60 seconds away from your new Creativeloft account.

Looking For Similar Jobs?