Director, Media - Commercial Music Group

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. What you'll do:Execution and campaign setup across social, CTV, programmatic, and other ad platformsNegotiate, plan, and implement traditional media programs through strategic collaborations with traditional channel partners (out-of-home, print, trade, radio, TV)Collaborate with both the central media team and other departments (e.g., marketing, content, audience development, and analytics) to create cohesive strategies guided by key business outcomesUtilize various internal and external tools to develop data-informed insights that provide the framework and approach for media strategiesHelp create focused, creative, and breakthrough media plans that provide immediate impact as well as key learnings for the futureDevelop and conduct key ad operation tasks engineered for media and business goal performanceFocus on optimizations during campaign flights to consistently improve performance and generate key learningsDeliver performance results, as well as key creative and media insights, during and upon completion of campaignsProvide a regular cadence of performance insights (by artist, genre, and playlist group), budget recaps, and analysesHelp evaluate creative and provide suggestions and recommendations on assets to set campaigns up for success and test new approachesAid in the financial reconciliation process (PO requests, PO creation, invoice approvals/distribution, troubleshooting)Develop media strategies around music award nominations and voting windows, such as the Grammys, CMAs, and ACMsTest new ad products and provide insight on efficacy for business use casesProvide input on ad processes, tools, and structures to create the most efficient, automated, and effective ways of workingKeep all project trackers, request forms, plans, and reports up to date and accurateWho you are:6–8 years of advertising and/or marketing experience with an agency or brand (music industry experience is a plus)Self-starter with a strong tolerance for high-volume, quick-turnaround workWorking knowledge of key ad platforms such as Meta, TikTok, Snap, Google Ads, Amazon, demand-side platforms (DSPs), and othersTraditional media planning and strong negotiation skills across channelsFamiliarity and applied knowledge of tracking, measurement, and tagging technologies and methodologies (e.g., pixels, events, integrations, and GTM)Use of reporting, dashboard, and analytics tools (e.g., Adverity, Supermetrics, Looker Studio, and similar tools)Proficiency with MS Office, Canva, Google tools, and other spreadsheet and presentation toolsStrong oral and written communication skillsLove and passion for musicCurious and forward-thinking about the state and future of media and its integration with music What we give you:An inclusive, collaborative, and global community where you have the opportunity to fuel the creative journeyTraining on internal and proprietary marketing and data toolsOpportunity for growth, development, and mentorshipAbility to work in a modern office designed to foster productivity, creativity, and teamworkAn excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perksThe platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity, and inclusion initiativesSony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.California Pay Range

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