Director of Marketing

Partner with the Director of Brand & Content Strategy to translate brand direction and creative assets into integrated marketing campaigns across paid, owned, and earned mediaServe as the marketing team's primary connection to content production, ensuring campaign timelines, channel needs, and audience targeting inform content developmentMaintain a major moments calendar in concert with the Rock & Roll Hall of Fame Foundation content and marketing team, ensuring the Museum and Foundation teams are fully mobilized to amplify the Rock Hall's national spotlight around Induction, artist visits and collaborations, exhibit openings, expansion milestones, In Memoriam tributes, and artist and music milestonesDrive owned campaign execution that highlights the Rock Hall across its full range of identities — admired music brand, world class attraction, specialty music lifestyle retailer, nonprofit, and community leader — across all key revenue linesLay the groundwork for a national brand awareness and affinity campaign planned for 2028, timed to the grand opening of the transformed Main Exhibit Hall – including audience research, agency evaluation, messaging development, and campaign architecture – in close collaboration with the Rock & Roll Hall of Fame Museum’s VP of Marketing & Sales and the Rock & Roll Hall of Fame Foundation’s Head of Marketing Develop and champion the digital marketing plan across SEO/AEO/GEO/SEM, email, website optimization, and CRM-driven lifecycle marketingSupport the Rock Hall's visitation marketing strategy across four audience segments — national, regional, local, and visitors already in Cleveland — deploying the right media mix for each and how each audience decides to visitWork with a marketing contractor to maximize paid admission revenue by marketing to current music fans, lookalike audiences, and new target segments, and by partnering with internal stakeholders to ensure ticket pricing at all levels — including experiences and upsells — remains competitive and conversion-optimizedDevelop and execute owned media strategies that extend the reach of Inductee and artist-driven stories, connecting fans around the world to the music, impact, and influence at the heart of the Rock Hall's mission in partnership with the Rock & Roll Hall of Fame FoundationPartner with the Rock & Roll Hall of Fame Foundation’s Director of Platform Creative & Growth to ensure paid amplification complements organic content and social strategy, and with the Rock & Roll Hall of Fame Museum’s Director of Brand & Content Strategy to ensure channel execution aligns with brand direction and effectively leverages content assets Lead the marketing strategy and execution to grow the Rock Hall's EDU Online audience nationally and globally, partnering with Rock & Roll Hall of Fame Foundation’s Head of Marketing where appropriate to reach educators and administrators through targeted campaigns; partner with internal teams to support ongoing improvements to site experience and educational content Genuine passion for rock & roll music; experience in music, entertainment, hospitality, tourism, media, cultural institutions, or live events strongly preferred 8–10 years of consumer marketing experience; bachelor's degree in marketing, communications, or related field preferred; MBA or advanced degree a plus Proven track record helping an organization make data-driven marketing decisions and building and executing integrated marketing strategies across owned, paid, and earned media that drive measurable revenue results Fluency in marketing analytics, customer insights, and the ability to synthesize cross-channel performance into clear narratives that explain what's working, what isn't, and where to investExcitement about all things digital, including emerging technology like AI and new platforms for reaching, engaging, and converting audiencesWorking knowledge of CRM platforms (Salesforce preferred) and the ability to partner with internal stakeholders to leverage customer data for journey mapping, smart segmentation, personalization, and campaign optimization Familiarity with social media, email, and website audience data as tools for identifying lookalike audiences and expanding reach among those most likely to convert A strong desire to facilitate not only revenue growth but also professional growth and development of our teams with helpful direction, meaningful work, and effective feedbackDemonstrated ability to collaborate, lead, develop, and inspire a team, exceptional communicator across internal and external audiences; a team player who works well with others and enjoys partnering across teams to create exciting experiences for fansHigh energy and passion for the Museum’s missionCommitment to follow through and meet deadlines and commitmentsAbility to successfully pass a Rock & Roll Hall of Fame and Museum reference check, background investigation, and drug screening Ability to work in crowds of people. Ability to work with loud house music.Physical Demands:Strength: Ability to lift/move items weighing up to 20 lbs.