Director of Marketing

About the Organization

Young Musicians Unite (YMU) provides free, high-quality music education to thousands of students across Miami-Dade's Title I schools. Our mission is to empower youth through music, creativity, and community. As our Director of Marketing, you will lead the charge in building and amplifying a brand that reflects the urgency, impact, and innovation of our work.

Position Overview

We are seeking a strategic leader and creative operator to serve as YMU’s Marketing Director. This individual will oversee all aspects of our marketing efforts — from brand and content to digital strategy and campaign execution — and play a critical role in supporting our growth trajectory. The ideal candidate is equal parts storyteller, systems thinker, and performance marketer.

Key Responsibilities

Strategic Leadership

Design and execute YMU’s comprehensive marketing strategy to support organization-wide goals.
Align marketing with development, programs, and executive leadership, particularly around fundraising, events, student recruitment, and public/private partnerships.
Lead quarterly and annual planning processes with clear KPIs and reporting structures.

Brand Development and Content Strategy

Refine and elevate YMU’s brand identity, voice, and messaging across all platforms.
Lead development of high-impact content across video, photography, social media, email, and web.
Ensure that all materials reflect the mission and values of YMU, while driving engagement with key audiences.

Digital Marketing and Audience Growth

Manage our digital ecosystem, including SEO/SEM, paid ads, email marketing, website optimization, and analytics.
Oversee social media strategy and growth, creating tailored campaigns for different audiences (donors, families, schools, events, etc.).
Evaluate performance and adapt campaigns based on data insights and feedback loops.

Event and Campaign Support

Lead marketing for major events including the Annual Gala, student concerts, seasonal campaigns, and key partnership activations.
Coordinate with development and programs teams to ensure brand alignment and compelling storytelling across every public touchpoint.

Team Development and Vendor Oversight

Build and manage a high-performing internal marketing team and external contractors (graphic designers, video teams, photographers, PR firms, etc.).
Establish workflows, approval processes, and creative standards that promote both excellence and efficiency.

Qualifications

Required Experience and Skills

7+ years of progressive experience in marketing, with at least 3 years in a senior leadership role.
Proven ability to develop and implement effective marketing strategies across multiple channels.
Strong writing, editing, and storytelling skills with a high visual and narrative sensibility.
Experience managing digital campaigns, analytics, SEO/SEM, social media platforms, and CRMs.
Adept with tools such as Meta Ads Manager, Google Analytics, email marketing platforms (Mailchimp/Klaviyo), project management systems (Basecamp, Notion, Asana), and design software (Adobe, Canva, Figma).

Key Attributes

Passionate about youth development, education, and the power of music.
Highly organized with the ability to lead in both strategy and execution.
Clear communicator, thoughtful collaborator, and inspiring team leader.
Thrives in a fast-paced, entrepreneurial, and mission-driven environment.

Preferred Qualifications

Experience in nonprofit, education, or arts and culture organizations.
Spanish fluency.
Familiarity with the Miami community and public/private partnerships.
Photography, videography, or media production experience.

Compensation and Benefits

Salary commensurate with experience.
Health insurance offered and partially covered by YMU.
Generous paid time off and holidays.
Mission-aligned work environment.
Opportunities for professional development.

Culture Index Survey

As part of our hiring process, candidates are required to complete the Culture Index Survey. The survey takes approximately 10 minutes and helps us better understand natural work style, communication preferences, problem-solving approach, and alignment with the responsibilities of the role.

There are no right or wrong answers. We ask candidates to answer honestly based on their natural tendencies. The survey is one component of our selection process and is considered alongside the candidate's resume, portfolio, qualifications, and interviews.

Please complete the Culture Index Survey as part of your application:

https://go.cultureindex.com/p/P229XcWgpsxsI

Applications will be reviewed on a rolling basis. Applications will only be considered once all required application materials have been received.

Pay: $90,000.00 - $115,000.00 per year

Benefits:

Health insurance
Paid time off

Application Question(s):

Culture Index Survey

As part of our hiring process, candidates are required to complete the Culture Index Survey. The survey takes approximately 10 minutes and helps us better understand natural work style, communication preferences, problem-solving approach, and alignment with the responsibilities of the role.

There are no right or wrong answers. We ask candidates to answer honestly based on their natural tendencies. The survey is one component of our selection process and is considered alongside the candidate's resume, portfolio, qualifications, and interviews.

Please complete the Culture Index Survey as part of your application:

https://go.cultureindex.com/p/P229XcWgpsxsI

Applications will be reviewed on a rolling basis. Applications will only be considered once all required application materials have been received.

Work Location: In person