Core Responsibilities The role is split between Professional Operations (keeping the business moving) and Personal Lifestyle Management (ensuring the principal’s life is seamless). Professional Side • Gatekeeping: Screening high-pressure requests from labels, media, and other artists. • Tour & Travel Logistics: Coordinating private aviation, complex international visas, and "rider" requirements at venues. • On-Set/Backstage Support: Acting as the primary liaison during music video shoots, awards shows (Grammys, BRITs), and recording sessions.
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