Freelance Event Producer & Promoter

Freelance Local Producer

Join our dynamic team as a Freelance Local Producer! While this role allows for a hybrid work environment, candidates must be based in the designated city.

Sofar started in 2009 in a modest London flat as a response to the diminishing magic of live music. Over the years, it has flourished into a global phenomenon focused on not only music but also comedy, singles, dance, and more - all while maintaining a stellar reputation for recognizing emerging talent.

Many notable artists such as Billie Eilish, Jack Harlow, Chappell Roan, and Hozier have graced our shows early in their journeys. Sofar isn't just about performances; we empower artists by providing a professional stage that bridges the physical and digital worlds. From booking and promotion to audience engagement, we give artists access to countless opportunities, including brand collaborations and extensive media exposure.

Each Sofar show is unique, held in beautiful and unconventional spaces like ski jumps, caves, and private homes. Our audience experiences the performances fully, using their devices to connect, support the artist, and engage with the community.

At Sofar, our passion drives us. When we’re not working, you’ll likely find us at a live event or sharing the latest music discovery. Supporting artists and creating unforgettable, intimate experiences globally is what motivates us every day.

The Role

As a Freelance Local Producer, you will engage with a global network of passionate community builders and tastemakers. You will be part of an innovative movement to shape the cultural landscape of your city. Our Producers are savvy, culturally aware, and well-connected within their communities - knowing how to activate local artists, venues, brands, and more. You are a natural promoter excited about crafting meaningful pop-up experiences that foster genuine engagement. Resourcefulness, proactivity, and a drive to tackle challenges are key to your success in this position.

This entrepreneurial role allows self-starters to take charge of how Sofar is represented in their local community. Responsibilities include event planning, curation, marketing, promotion, and execution. You'll receive support from Sofar's Global Communities team and access to various training resources and networking opportunities.

If this aligns with your skills and ambitions, we can't wait to hear from you!

Please note: This is a freelance, commission-based opportunity rather than a traditional employment role. It offers flexibility and ownership alongside a requirement for accountability and initiative. Most work occurs during evenings and weekends, coinciding with live events and community activities.

What You'll Do:

Enhance Sofar's brand presence within your community through innovative, self-directed marketing strategies.Develop a comprehensive vision and strategy for your city, including the number of monthly shows and potential venues.Curate and book high-quality, diverse artists and venues for unforgettable experiences.Ensure high-quality staffing and management at local events to create exceptional guest experiences.Oversee the financial aspects of your city, ensuring the profitability and viability of each event.Forge partnerships with local businesses to promote sponsorships and private event opportunities.Identify and collaborate with local organizations that share similar audiences to broaden reach and co-promote events.Partner with other local leaders to develop diverse experiences that generate excitement and increase brand awareness.Support Sofar's Business Partnerships and Global Communities teams by ensuring seamless event execution for inbound partnership opportunities.Who You Are:

You have established connections within your local scene and actively contribute to community building.You possess 3-5 years of experience in live event production, curation, and promotions.You have a proven track record of securing sponsorships or marketing activations, particularly in live events or experiential marketing.You can effectively pitch ideas and concepts to potential sponsors and close partnership deals.You are well-versed in the unique characteristics of your city and know the best hangout spots in various neighborhoods.You excel at building relationships with community-focused organizations, media partners, and local businesses.You understand how to form strategic alliances that drive ticket sales for our events.You approach your work with pride, professionalism, and a commitment to providing excellent experiences for everyone involved.You are an effective communicator with strong time management skills.You are self-sufficient yet appreciate the value of staying connected to the broader organization.Compensation for our Producers is commission-based, earning between $100 to $500+ per event, depending on ticket prices and overall event performance. Monthly earnings can range from $100 to $5,000. You may collaborate with other active Producers in larger cities, fostering a cooperative environment.

Enjoy the autonomy of leading locally while leveraging global resources and support from the Sofar team. Our passionate team shares a love for music and the experiences we create.

If this mission and opportunity resonate with you, we encourage you to apply even if your experience doesn't align perfectly with the job description. We are dedicated to nurturing a diverse and inclusive culture that reflects a broad spectrum of perspectives and skills.