Freelance Local Event Producer

Freelance Local Producer

This role is hybrid, but candidates must be based in a designated city.

Founded in a London flat in 2009, Sofar originated as a response to the diminishing magic of live music. It has since evolved into a global movement that not only prioritizes music but also embraces comedy, singles, dance, and more - all while maintaining a stellar reputation for unearthing rising talent.

Numerous iconic performers, such as Billie Eilish, Jack Harlow, and Hozier, have graced Sofar shows early in their journeys. Sofar stands out by offering a professional platform that encompasses everything from booking and promotion to audience engagement, thereby providing artists with access to valuable opportunities including brand partnerships and significant media placements.

Each Sofar show is a unique experience held in extraordinary venues - ranging from ski jumps to cozy living rooms. Audiences engage deeply with the performance, using their devices not as a distraction but as a tool to support artists and connect with their community.

At Sofar, we are driven by our passion for music and live experiences. When not working, we are likely enjoying shows or excitedly sharing our latest favorite tracks. Discovering and uplifting artists motivates us, and we take pride in crafting unforgettable, intimate experiences for fans worldwide.

The Role

As a Freelance Local Producer, you will become part of a global network of innovative community builders and tastemakers, collaborating with peers from around the world while influencing the cultural scene in your city. Our Producers possess strong business instincts, cultural awareness, and extensive local networks that can be activated, from artists and venues to brands and community partners. They are natural promoters dedicated to creating impactful live experiences that foster genuine engagement.

This independent and entrepreneurial role is designed for self-starters who want meaningful ownership over Sofar's presence in their local community. Responsibilities include event planning and curation, marketing and promotion, as well as event execution. You will receive support from Sofar's Global Communities team, along with access to training and valuable connections with fellow creators globally.

If this resonates with you, we eagerly await your application!

Please note: This is a freelance, commission-based partnership, not a traditional employment role. While working hours are self-directed, most activities will naturally occur during evenings and weekends when live events come alive.

What You'll Do

Enhance Sofar's brand presence in your local community through innovative marketing strategies and ticket sales.Develop and execute a strategic vision for the number of monthly shows, targeted neighborhoods, and unique show themes.Lead the curation and booking of high-quality, diverse artists and venues, expanding networks as necessary.Oversee the staff and uphold the quality of shows, ensuring exceptional experiences rooted in hospitality.Manage the financial performance of your events, ensuring each show's success and health.Forge relationships with local businesses to boost sales of sponsorships and private events.Cultivate partnerships with local organizations to foster community engagement and co-promote shows.Collaborate with other local leaders to enrich your city with diverse experiences that generate excitement and awareness for Sofar.Support Sofar's Business Partnerships and Global Communities teams by ensuring top-tier event curation and execution for incoming partnership opportunities.Who You Are

You have strong connections within your local scene and actively participate in building community.You possess 3-5 years of experience in live event curation, production, and promotions.You have a proven background in selling event sponsorships or marketing activations, preferably in the live events or experiential marketing sector.You are adept at pitching ideas and event concepts to prospective sponsors and have successfully closed partnership deals.You have an excellent understanding of your city, including its neighborhoods and leisure activities.You are a natural networker, excelling in relationship-building with organizations, media partners, and local businesses that contribute to strategic and financial growth.You know how to promote and forge alliances that increase ticket sales at our shows.You take pride in your work and approach each opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.You possess exceptional time management skills and are an effective communicator.You are capable of working independently while recognizing the importance of staying connected with the larger organization.The compensation for this role ranges from $100 to $5,000 per month, with Producers earning commission-based pay on a per-show basis. Note that earnings vary based on ticket pricing, show volume, and overall event performance, generally ranging from $100-$500+ per event.

In larger cities, you may work alongside other Producers and collaborate with a shared market, especially where multiple neighborhoods or vertical expansion opportunities exist.

This role offers both autonomy and support; you will operate independently while accessing global resources, training, and assistance from the Sofar team.

Our global Sofar team is passionate about music and what we do. When we’re not producing events, you might find us at live shows or enthusiastically sharing our latest music discoveries.

If you resonate with our mission and this opportunity, we encourage you to apply, even if your experience does not perfectly align with the job description. We are committed to fostering an inclusive culture and building a diverse team that embodies a variety of perspectives and experiences.