June 21, 2026

Freelance Local Events Architect & Promoter

Sofar Sounds Ann Arbor, Michigan

When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. You’ll be supported by Sofar’s Global Communities team and have access to training, resources, and opportunities to connect with other creators around the world.If this sounds like it’s up your alley, we can’t wait to meet you! Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.Create a vision to build and execute your city’s strategy - number of monthly shows, neighborhoods, show theme ideas, etc.Lead curation and booking for experiences in your city with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.Own the staffing and quality of shows in your local market, working to ensure magical experiences that are rooted in hospitalityManage your city’s financial performance, ensuring financial success and health of every eventBuild relationships with local businesses to drive sales of sponsorships and private eventsIdentify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awarenessSupport Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brandWho you are: You have deep connections to your local scene and play an active role in building community around itYou have 3-5 years of experience in live event curation, production, and promotionsYou have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing spaceYou’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership dealsYou have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free timeYou’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growthYou understand how to promote and build strategic alliances that will ultimately sell more tickets at our showsYou take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.You have exceptional time management skills and are a clear communicatorYou can work autonomously, but understand the importance of remaining connected to the broader organizationAdditional Details:Some cities may already have active Producers or multiple roles available. You must be comfortable working alongside other Producers and collaborating as part of a shared market, particularly in larger cities with multiple neighborhoods or vertical expansion opportunities.Autonomy and support: You will lead locally while accessing global resources, training, and support from the Sofar team.Our global Sofar team is deeply passionate about music and the work we do.

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