Gretsch Artist Marketing Manager

This person will play an integral role in leading the Gretsch artist marketing strategies with their proven ability to: identify and build highly effective relationships with impactful artists, creators and music industry personnel; generating adoption through sales and seeding; and support the development of marketing initiatives (product launches, content/social media, artist driven concepts) and programs that elevate talent, build the brand and create demand. • Partner with global & regional marketing teammates and product teams to introduce artists to the brand, provide strategic insights, guidance and align the right artists with key product launches, product lines and marketing initiatives. • Work closely with artists’ management teams and marketing partners to drive strategic planning and identify opportunities to grow the visibility and co-marketing potential of Gretsch artists and creators and properties (.com, social media, content, affiliate, etc.). • Demonstrated capability to develop, implement, and execute strategies that align with company marketing efforts and other marketing disciplines including PR, Social Media, Content and Retail/Events. Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position.