Manager, Digital Marketing - Provident Entertainment

At Sony Music Entertainment, we fuel the creative journey. What you'll do: Develop digital campaign strategies that position artists for cultural relevance, fan connection, long-term brand growth, and deliver measurable ROI across various releasesCreate and maintain strategic campaign documents, rollout plans, content calendars, and marketing timelinesOversee strategy and execution of social content, fan communications, websites, email and SMS campaigns, and paid advertisingLead paid media execution across GA4 and Meta Ads Manager, leveraging performance insights and conversion-focused copywriting across ads, email, SMS, landing pages, and social content to maximize campaign efficiency and ROIServe as an internal resource and educator for artists and teams on emerging digital platforms, audience behaviors, tools, trends, and digital best practicesExpand and deepen external partner relationships (media outlets, influencers, digital platform reps)Identify and partner with tastemakers to drive authentic, timely creator campaigns and increase UGCPartner with internal teams, artists, management, and external vendors to create, manage, and distribute compelling short-form content that keeps artist social channels active, engaging, and aligned with artist brandingContribute to short-form content post-production by editing and optimizing assets for platform-specific distribution when requiredCommission or run ad hoc reports needed for strategic planning or partner communicationBuild vendor portfolio, negotiate rates and fees, and activate vendors appropriately to meet goalsManage legal and regulatory compliance in a complicated and evolving environment, including COPPA, online privacy, data security, etc.Serve and manage internal and external clients’ needs with professionalism and excellence Experience developing and implementing marketing strategy with a focus on digital marketing / social media required (generally gained through 3 or more years of experience)Proven competency in deriving insight and action through data analytics, specifically in digital space; advanced quantitative skills to analyze campaigns to determine successVideo & image editing capabilities a mustExperience in music, lifestyle or entertainment industry desiredBachelor degree in marketing, promotions, advertising or related field a plusA keen interest in latest innovations in the digital discipline and ability to translate latest trends into actionA strong desire to support music and platforms of Christian music artistsProficiency with both Macs and PCs; ability to use common software packages and online/mobile applicationsProven organizational skills, including experience in project managementProven outstanding verbal communication and interpersonal skills with experience maintaining constructive working relationships with superiors, colleagues, and individuals inside and outside companyExcellent written communication skills with ability to quickly produce marketing-savvy copy. Ability to communicate on behalf of our artists in digital spaceAbility to prioritize tasks based on importance, urgency, and time constraints while maintaining composure and effectiveness under pressure and changing conditionsAbility to learn new duties and adjust to new situations encountered on job within a reasonable amount of timeAbility to adapt behavior and manner based on expectations and needs of audience