Position SummaryWe are Universal Music Group, and we are looking for a Manager of Fan Engagement (Mexican Music). This role focuses on delivering qualitative fan insights, building sustainable fan growth, and creating digital ecosystems that support our artists and projects in the Mexican music arena.Key Responsibilities Monitor fan sentiment and conduct social listening across Tik Tok, Instagram, You Tube, Discord, and Reddit to convert conversations into actionable fan‑engagement strategies.Engage and nurture Mexican music fan communities, building relationships, curating memes, and fostering sub‑cultures that strengthen artist visibility.Analyze existing fan communities to develop resonant content strategies and ensure a steady flow of engaging content that attracts new audiences.Track and analyze artist networks to understand fandom dynamics and craft archetypes for strategic planning.Design fan acquisition and journey initiatives, including fan clubs and VIP experiences, to maximize long‑term engagement.Stay current on industry trends, tools, and best practices, and apply findings to improve engagement efforts.Collaborate cross‑functionally with marketing, A&R, e‑commerce, and artist management to align strategies and achieve shared goals.Qualifications+3 years in digital marketing, community management, or CRM within the music or entertainment sector.Deep knowledge of viral trends, platform best practices and analytics for Tik Tok, Instagram, Discord, Reddit, and vlogging platforms.Strong analytical and data‑driven decision‑making skills.Creative ability to ideate shareable content that resonates with Mexican music fans.In‑depth understanding of Mexican music culture, fan communities, and current trends.Proficient in social‑media metrics, algorithmic insights, and strategy adjustment.Excellent written and verbal communication in English and Spanish (fluency required).Self‑starter, ambitious and capable of working independently in a team environment.Bachelor’s Degree preferred.BenefitsComprehensive medical, dental, and vision coverage; 100% outpatient mental health coverage.Fertility coverage for eligible plan participants.Wellbeing reimbursements for fitness, spa, meal services, travel (up to $720/year).Student loan repayment assistance and tuition reimbursement.401(k) plan with 100% immediate vesting on the first 5% of contributions plus an additional UMG match.Flexible paid time off, including 3‑week PTO for non‑exempt employees, 2‑week paid winter break, 10 company holidays, and summer Fridays.Generous paid parental leave for all parents.CompensationJob Category: Marketing, Streaming & Digital Media Salary Range: $81,500.00 - $85,000.00 (base salary, potentially higher based on qualifications)EEO StatementUniversal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Create a free account to apply.
Create My Free AccountYou're just 60 seconds away from your new Creativeloft account.