How we LEAD: Merchandise and commerce are part of the fabric of music culture. This role owns the non-creative site strategy across merchandising, product placement, promotional planning, campaign destinations, homepage, and collection strategy, PDP optimization, key shopping moments, and alignment with CRM, paid media, and other acquisition channels. How you'll CREATE: Site Marketing Strategy & Commercial Planning Own site marketing strategy for a portfolio of artist stores, ensuring storefront activity aligns to commercial priorities, artist moments, fan demand, and revenue goals. Make informed recommendations with confidence, using commercial context, customer behavior, product performance, and business goals to guide decisions. Proven ability to translate commercial priorities, campaign goals, product performance, and customer behavior into clear site marketing strategies and actionable plans.
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