Marketing Strategist (Urban Music)

Temp, Marketing Strategy (Urban Music) (1-2 months)

Job Title: Temp, Marketing Strategy (Urban Music) (1-2 months)

A little bit about our team: The Marketing department at Warner Records is the strategic engine of the label. We don't just disseminate information; we architect the global trajectory of our artists. Our mission is to develop avenues for market penetration through rigorous research, creative disruption, and front-line campaign leadership. You will step into a high-octane environment, working alongside our A&R, Digital, Sync, and Commerce teams to ensure our Urban roster-spanning Hip-Hop, R&B, and Afrobeats-never misses a beat.

Your role: In this Temp Marketing Strategy role, you are the steady hand and the sharp mind keeping our priority campaigns on track. You'll act as the chief strategist for a diverse roster of emerging talent and global icons, ensuring that artistic visions are translated into commercial wins without delay. This role is about high-level execution and seamless transition; you'll be the primary liaison between management and the label, turning data and intuition into dominant market moves. It's fast-paced, high-stakes, and deeply creative-giving you the chance to leave your mark on the biggest sounds in culture today.

Here you'll get to:
• Take the reins of existing 12-month marketing roadmaps, ensuring all milestones are met and strategies remain fluid and effective.
• Act as the central hub for internal artist task forces, keeping Digital, Radio, and Publicity teams aligned and moving toward unified campaign goals.
• Utilize audience analysis to identify and execute immediate growth strategies that expand artist reach and deepen global fandom.
• Partner with Creative Services to maintain a consistent visual and narrative thread across all active consumer touchpoints.
• Direct artist schedules for promotional visits, performances, and content shoots, ensuring every appearance maximizes cultural impact.
• Analyze daily consumption data to pivot tactics mid-campaign, ensuring marketing spend is always working toward maximum ROI.
• Maintain vital relationships with artist management and touring agents to keep the live and recorded music strategies in total sync.

About you:
• You are a seasoned strategist with a deep, nuanced understanding of the Hip-Hop, R&B, and Afrobeats landscapes.
• You have at least 8 years of senior-level marketing experience within a major record label or high-profile music management environment.
• You enjoy the "plug-and-play" challenge, possessing the executive presence to earn the trust of artists and managers from day one.
• You are passionate about data-backed creativity, knowing exactly how to use streaming analytics to justify a bold, disruptive creative move.
• You will be a relentless problem-solver, capable of identifying bottlenecks in a campaign and clearing them with efficiency and tact.

We'd love it if you also had:
• An extensive network of lifestyle, tech, and retail partners specifically within the Urban music space.
• Global campaign experience, having navigated the complexities of breaking domestic artists in international territories.
• Expertise in budget management for multi-million dollar global marketing funds.

We're taking our time to review all resumes, and to find the best people for WMG.

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships.

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Reference: ECNJOBID-66-249-70-97 in the application