We are looking for Education Marketing Manager to lead education marketing strategy and execution for Hal Leonard’s education portfolio, with a focus on growing the EDU community and relaunching the Essential Elements Music Class ecosystem. This role owns marketing efforts across print and digital education products, content strategy, ambassador and influencer collaboration, and cross-functional clinic initiatives. Develop and execute integrated marketing campaigns across email, social, web, paid ads, and automations Maintain and execute an education-focused marketing calendar across email, social, and web channels Maintain and optimize Essential Elements web pages across Hal Leonard sites and SheetMusicPlus Attend trade shows and industry events to promote EDU products and support ambassadors on-site Own content strategy and execution for the Hal Leonard Education Blog, positioning it as a key destination for music educators Develop a long-term education community strategy to grow engagement with educators, writers, and partners Collaborate with writers, ambassadors, and influencers to create blog content, social videos, and promotional assets Do you have experience running monetization-related marketing campaigns?
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