Work closely with the Senior Director of Streaming Marketing, creator marketing team and Audience Growth leads to develop innovative, track-driven marketing campaigns aimed to proactively and reactively increase artist and track visibility Deep experience with influencer and creator marketing campaigns, the landscape, key creators, micro communities + how to develop campaigns that aim to grow audience and drive streaming consumption Demonstrate a working understanding of general digital marketing data points from social media, streaming and digital advertising Excitement and deep understanding of social trends and how to trace them Strong understanding of creator and influencer marketing and how it connects to music consumption
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