Nov. 3, 2026

Sales Manager NEW

Guitar Center Inc Manchester, Connecticut $150,000–$175,000 a year
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Job Description

We are hiring for a new world!

We are the premier integrator, redefining client experiences through leading-edge technology, unrivaled service, and passionate people.

We are focused on bringing the power of technology to create new experiences in the fields of smart homes, smart enterprises, and smart venues. Be a part of a talented team and embark on an exciting journey.

Are you looking to take your career to the next level? If you do, then be with an organization that is growing and helping each new generation stay up to date with the most advanced solutions in integration.

Position Summary: Sales Manager - Commercial AV Integration

AVDG is seeking a high-impact Sales Manager to lead and scale our commercial AV integration sales organization. This role is responsible for driving revenue growth, developing a high-performing sales team, and executing strategic initiatives that expand market share within the commercial sector.

The ideal candidate brings deep expertise in AV integration sales, a disciplined approach to pipeline and forecast management, and a proven ability to coach and develop top talent. This leader will foster a performance-driven culture, ensure alignment with organizational objectives, and consistently deliver results against revenue and profitability targets.

This position reports to the Director of Sales or Vice President of AVDG.

Responsibilities will include, but will not be limited to the following:

Lead and grow a high-performing commercial sales team focused on AV integration solutionsDrive consistent achievement of revenue, GP, and pipeline targetsDevelop and execute strategic sales plans to expand presence in target commercial marketsPartner with leadership to define and refine ideal client profiles and target market segmentsEstablish and manage Account Manager (AM) performance metrics aligned to company goalsCollaborate with marketing to support and optimize campaigns that drive qualified pipeline growthBuild and reinforce strong relationships with clients, consultants, and industry partnersEstablish a culture of accountability, continuous improvement, and professional developmentAlign sales activities with broader organizational goals and operational executionDevelop and execute sales strategies to drive growth in new and existing commercial accountsPartner with executive leadership to maintain and evolve ideal client profiles (ICP) and go-to-market strategyDefine, track, and manage AM performance metrics, ensuring alignment with revenue, GP, and activity-based KPIsCollaborate with marketing on campaign strategy, lead generation initiatives, and pipeline conversion effectivenessRecruit, onboard, train, and coach sales team members to achieve peak performanceSet clear performance expectations and manage team accountability against quotas and KPIsAnalyze pipeline health, forecast accuracy, and sales performance metrics to guide decision-makingIdentify skill gaps within the team and implement targeted development plansLead regular sales cadence meetings, including pipeline reviews, forecast calls, and performance check-insCollaborate cross-functionally with engineering, operations, and leadership to ensure successful project execution and client satisfactionBuild and maintain strategic relationships with key partners including architects, consultants, general contractors, and end usersEnsure adoption and effective use of CRM and sales tools for pipeline management and reportingProvide accurate and timely reporting to senior leadership on sales performance, campaign effectiveness, and market trendsAbout the Guitar Center Company

The Guitar Center Company embodies the world of creativity and music by encouraging our teammates to find their own individual sound. Our mission is to develop and nurture lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the joy that comes from creating music. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The Guitar Center Company operates through several business divisions. Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 290+ stores across the United States. 2014 marked the milestone 50th anniversary of the Guitar Center Company as the organization continues to help people make music from coast to coast. E-Commerce brands Guitar Center, Musician's Friend and WWBW offer online sales of a broad selection of music products. The Music & Arts division operates more than 220+ stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. AVDG and GCPro headline the enterprise audio-visual integration business, delivering a best-in-class commercial and residential customer experience.

To join our band, you''ll need the following experience:

5+ years of experience in AV integration sales, with at least 2+ years in a leadership or management roleProven track record of meeting or exceeding sales targets in a commercial environmentStrong understanding of the AV integration sales cycle, including design-build and consultant-driven opportunitiesExperience working cross-functionally with marketing and leadership on go-to-market strategy and campaign executionDemonstrated ability to recruit, develop, and retain top sales talentExcellent leadership, coaching, and communication skillsStrong analytical mindset with experience using data to drive performance improvementsProficiency with CRM platforms and sales performance toolsTravel Requirements:

Travel may be required dependent on business needsWhy Guitar Center Company? Here are just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $150,000-$175,000/yr depending on background and experience.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request a reasonable accommodation by sending an email to [email protected].

Skills:
Alliance/Partner Management, Analysis Skills, Audiovisual, Cadence, Campaigns, Coaching, Communication Skills, Consulting, Continuous Improvement, Cross-Functional, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer Satisfaction, Customer/Client Research, Exceeded Sales Goal, Forecasting, ICP, Keyboards, Lead Generation, Leadership, Leading Edge Technology, Market Entry Strategy, Market Segmentation, Market Share, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Strategy, Music, Performance Management, Performance Metrics, Power Amplifier, Process Improvement, Profit & Loss, Project Execution, Regulatory Compliance, Revenue Growth, Revenue Planning, Sales, Sales Campaigns, Sales Cycle, Sales Forecasting, Sales Management, Sales Pipeline, Sales Strategy, Sales Tools, Sales Training, Smart Homes, State Laws and Regulations, Strategic Planning, Talent Management, Target Marketing, Team Lead/Manager, Time Management, Willing to Travel, eCommerce, eCommerce Sales

Guitar Center Inc

Guitar Center is a leading retailer of musical instruments, lessons, repairs and rentals in the U.S. With more than 290 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. Guitar Center also provides customers with various musician-based services, including Guitar Center Lessons, where musicians of all ages and skill levels can learn to play a variety of instruments in many music genres; GC Repairs, an on-site maintenance and repairs service; and GC Rentals, a program offering easy rentals of instruments and other sound reinforcement gear. Additionally, Guitar Center’s sister brands include Music & Arts, which operates more than 150 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States.

Company Size:
10,000 employees or more

Industry:
Retail

1964

Website:
https://www.guitarcenter.com/pages/careers

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