Social Media Specialist-NA Nashville, TN

BMI is a mission-driven organization at the forefront of music rights and creator advocacy. Celebrating over 80 years of service to songwriters, composers, music publishers and businesses, BMI is a global leader in music rights management. Currently representing the public performance rights in over 25 million musical works created and owned by more than 1.4 million artists.

BMI negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are publicly performed. About the Role

POSITION SUMMARY: The Social Media Specialist is responsible for supporting BMI’s overall social media programming across music genres, partnerships and corporate initiatives, while concentrating on social media initiatives in BMI’s Nashville office. This role will be instrumental in developing, executing, and optimizing social media strategies that elevate brand visibility, drive engagement, and support key business initiatives. The ideal candidate will play a key part in expanding audience reach through impactful content, storytelling, and strategic community engagement.

Bilingual in English and Spanish a plus. This position reports to the Director, Social Media, working closely with the Senior Manager, Social Media. FUNCTIONS OF THE JOB Develop and execute content strategy and publishing across Instagram, TikTok, X, Facebook, LinkedIn, YouTubeand emerging social media platforms.

Manage editorial calendars across genres, events, company initiatives, and cultural/heritage months, independently prioritizing content and making strategic decisions on cadence and storytelling opportunities. Lead the planning and execution high-profile activations (e.g., livestreams, takeovers, behind-the-scenes content). Co-lead community management, including potentially engaging with Spanish-speaking audiences across platforms.

Collaborate cross-functionally to align social storytelling with programming, partnerships,