Universal Music Group is hiring: Senior Director, Music Marketing & Campaign Str

You may choose to display a cookie banner on the external site. You must specify the message in the cookie banner and may add a link to a relevant policy. If you are unfamiliar with these requirements, please seek the advice of legal counsel.Virgin Music Group (VMG) is the world's leading partner to independent labels and artists, delivering amodern, global services platform across distribution, marketing, analytics, and physical commerce. **How You'll CREATE:**| Marketing Strategy: Work with our partners to create a strong marketing campaign that isengaging fans, raising visibility and driving commercial results.| Project Management: Act as the marketing lead for specific projects and labels, includingdeveloping the overall marketing plan, budget and strategy for the campaign and executing it.| Marketing Plans: When not running a campaign, the candidate will be responsible for guidingour label partners in creating well thought out and creative plans.| Project Budgeting: Work with our label partners to create smart marketing budgets that helpdeliver maximum visibility while also focusing on the highest return on investment.| Label Meetings: Be available for all label meetings to act as a sounding board and strategist.| Weekly Updates: Create weekly updates for the team highlighting growth areas andopportunities on priority releases. This role is generally the first point of contact after a deal has been signed so thatmarketing plan development and marketing strategy can begin immediately to maximizetimelines.| Digital Marketing Strategy: Work with the digital department to ensure that our partners arecreating creative, innovative campaigns that engage fans utilizing pre-existing social platformsand new technologies.| Community Relations: Understand, be immersed and have thorough knowledge of the musicsector with experience of promoter circuit, charts, digital and social media platforms, andgrassroots/street marketing| Data Driven Analytics: Know how to query and speak to specific data points that aremeaningful to account relations and artist/manager expectations.| Culture Driven Focus: Know of, be immersed in, and speak eloquently to the pulse/relevance ofan artist within the culture of the scene, conveying what is meaningful for account relations andbenchmarking artist/manager expectations.

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