Digital and Marketing Coordinator

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. The mission of the Warner Records Artist Marketing team is to drive fandom, music consumption, D2C purchases, and social conversation/engagement using innovative digital marketing strategies. The coordinator of digital marketing will play a vital role on the established artist marketing team, working with some of the most iconic artists in the world. Here you'll get to: • Support the Digital and Marketing team in all aspects of artist campaigns • Develop viral and creator campaigns on TikTok, X, Instagram, YouTube, and Snap • Manage and create super fan groups for Warner Records' most iconic artists • Work hand-in-hand with Creative to ensure all content-from short-form video to interactive design-feels cohesive, intentional, and on-brand across the campaign ecosystem. About you: • Bachelor's degree or equivalent • Minimum of 2+ years professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a Record Label or music management company • Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy • Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion • Ability to excel in a fast-paced, tight timeframe, and team-oriented environment • Knowledge on how to ''move the needle'' online, be it driving consumption, engagement, or growth • A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy • A passion for rock and pop music • Experience with viral creator campaigns and relationships with agencies and creators • Experience with content seeding